How we handle neurophysiological data
Your brain and physiological data are personal. We treat them that way.
Brains On Point uses neurotechnology and other forms of physiological and contextual information to understand how people are functioning and to inform individualized support.
In organizational settings, this requires particular care.
Our approach is guided by seven commitments designed to protect privacy, autonomy, confidentiality and individual control over personal information.
Our seven commitments
Neurotechnology is powerful precisely because it can reveal information that may not otherwise be visible.
That makes responsible use especially important.
At Brains On Point, we believe the purpose of collecting this information should always be clear, the person should remain in control of their individual information, and technology should inform human understanding, not replace it.
01 - PRIVATE BY DEFAULT
Your individual information stays individual.
Neurophysiological data, physiological information and personalized findings are treated as confidential.
Information about an individual is not shared with their employer or organization as personalized data.
We also communicate personalized findings directly to the individual using their personal email address; not their organizational email address.
02 - YOU HAVE ACCESS TO YOUR DATA
The information collected about you belongs in your hands too.
You have access to the information and individualized findings generated through your work with Brains On Point.
We believe people should be able to understand the information collected about them, how it has been interpreted and what has been learned from it.
This is particularly important when working with neurotechnology: UNESCO's 2025 Recommendation calls for workers to be able to access neural and related data collected about them, as well as interpretations derived from that information.
03 - ORGANIZATIONS RECEIVE AGGREGATED INFORMATION ONLY
Your individual brain data is never used as an organizational performance file.
When Brains On Point works with an organization, information communicated to the organization is aggregated and non-personalized.
Organizations do not receive individual brain maps, individualized physiological findings or personalized interpretations of an employee's data.
This means the information is not intended to become a tool for decisions about: recruitment; promotion; selection; performance ranking; dismissal; individual employee profiling.
The individual remains separate from the organizational insight.
04 - WE COLLECT INFORMATION FOR A REASON
We don't collect data simply because technology makes it possible.
The information we collect is connected to the purpose of the work.
Depending on the service, this may include:
Neurophysiological information, such as EEG/qEEG measures and derived assessment information.
Physiological information, such as breathing or other measures relevant to understanding how someone is functioning.
Self-reported and contextual information, including information about the difficulties someone is experiencing, their needs, their work context and their own experience of their functioning.
Framework-based information, using structured approaches developed by Brains On Point to understand areas such as functioning, capacity, time awareness and other factors relevant to the person's needs.
We use these different sources together rather than treating any single measure as a complete picture of a person.
05 - CONTEXT BEFORE CONCLUSIONS
Neurophysiological data does not tell the whole story.
Neurophysiological information can provide useful insight into patterns of functioning. It does not, on its own, explain why someone is experiencing a difficulty or define who they are.
We interpret findings alongside the person's experience, needs and context, and remain mindful of the limitations of the methods and evidence.
A brain map is a source of information; not a diagnosis.
06 - RESPONSIBLE USE OF NEUROTECHNOLOGY
Technology should support human autonomy—not replace it.
Brains On Point follows an approach grounded in responsible and ethical use of neurotechnology, including the principles set out in the 2025 UNESCO Recommendation on the Ethics of Neurotechnology.
In particular, we are committed to:
informed and voluntary participation;
transparency about what information is collected and why;
protecting confidentiality and privacy;
collecting only information relevant to the work;
avoiding inappropriate workplace uses of neurophysiological information;
keeping professional judgement and human context at the centre of interpretation.
UNESCO's Recommendation was adopted in November 2025 and specifically includes provisions concerning neurotechnology in labour and employment, including privacy, consent, transparency, access and data minimisation.
07 - CLEAR SCOPE
Our work is non-medical and non-diagnostic.
Brains On Point provides non-medical, non-diagnostic assessment and training focused on understanding and supporting functioning in the context of work, performance and individual needs.
Our assessments and reports are intended to provide information and insight, not to diagnose, treat or rule out medical or psychiatric conditions. We are clear about the limits of what our methods can tell us and the scope of the support we provide.
When a person's needs or circumstances fall outside our scope of practice, we will say so. Where appropriate, we will recommend another qualified practitioner or service that is better suited to their needs.
Our commitment is to work with integrity within our scope, not to provide answers or support beyond it.
What information do we work with?
Depending on the service, our work may involve:
Brain-based assessment
EEG/qEEG and related measures.
Physiological information
For example, breathing and other measures relevant to how someone is functioning.
Personal experience
Your own description of the difficulties, demands or needs that bring you to the work.
Structured frameworks
Information gathered through Brains On Point's assessment and interpretive frameworks.
Professional context
Where relevant, information about the person's role, work environment and the demands they are navigating.
None of these sources is interpreted in isolation.
How your information is used
Your information is used to inform your work with Brains On Point.
Depending on the service, it may be used to:
understand patterns relevant to your needs;
prepare and discuss your individualized findings;
inform recommendations;
personalize neurofeedback or other training;
monitor your work over time;
help you understand your own functioning.
